Stewart Towe CBE – Chairman & Managing Director – Hadley Industries PLC / Chairman of The Black Country Local Enterprise Partnership

As both a manufacturer and LEP Chair I’m fully aware of the importance of continually improving our UK manufacturing sector, along with the significant part marketing can play in that economic success. Therefore, I genuinely found Carl’s book very stimulating and a real pause for thought, especially his Strategic Marketing Audit questions which, if you’re an SME manufacturer, will give you incredible clarity and focus. You’ll also find it brimming with helpful and sensible ways to actively avoid the major marketing pitfalls too.