Jas Bahra – BA(Hons), MBA, DipM, CMC – Chairman – The Primo Capital Group

Carl’s book wisely distils the issues most SME manufacturers face in their daily challenge to attract, service and retain customers. Most Owner Managers busy themselves with continuous firefighting instead of concentrating on developing solid, robust, and foundational marketing strategies. Carl attempts to push this higher up the agenda by leading the reader through a series of practical pathways to overcome this weakness. This marketing book is well written and easy to follow.