Dr Robert Harris – Principal Lecturer in Marketing – University of Wolverhampton

There are countless books available that approach marketing from a generic perspective, but what makes this book unique is that it focuses specifically on developing marketing capability in the manufacturing sector. Carl writes from a self-reflective perspective, and passes on advice and guidance based on many years of practical business experience. The book is both informative and thought provoking, as well as being easy to read and understand. I would recommend it to anyone in manufacturing who has marketing responsibility.