Eddie Wright – Vice Chairman CANS Branch, FSB Membership Advisor, Federation of Small Businesses

In my role as an FSB Membership Advisor, I’m out visiting small business owner’s week-in and week-out. So, I get to see, first hand, the daily pressures, struggles and challenges our members face regards improving their sales, order books and marketing results. All I can say is Carl’s book is a much-needed lifeline giving them some important distinctions about how to successfully conduct all their future marketing activities. Written specifically for small manufacturers, his guidance is relevant, down-to-earth and jargon free, which makes it ideal for the small business owner.